Los Angeles based nineteen year old Jeremiah Mark (they/he) released their first full-length endeavor under the moniker Lucy Bedroque, their deadAir Records debut. With no prior singles, the breakneck seventeen track shotgun blast of Digicore and Hardcore Hip Hop, titled “Unmusique” has established them as a bastion of these underground sounds. The release date coincided with their first show on the Jane Remover and Dazegxd tour “TURN UP OR DIE”, along with a full west coast run.
Leading up to this moment, Lucy Bedroque gained a cult following in the shadowy sectors of the online underground, with a break-out debut LP “Sisterhood” as Lostrushi. This is the name that raised them to notoriety alongside peers 9lives, prettifun, and egobreak. The new material continues further down the same path, combining cutthroat rage, with the eclecticism and sensitivities of Stereolab, Radiohead, and Deftones.
While forging their distinct multi-media surrealism, Mark also found a penchant for customized linguistics and contorting the English language. Most notably, the title “Glutmother” (the name fans chose for a hyper-active Subreddit) graces the cover art of the debut and the packaging of “Unmusique. “The role of motherhood here is representative of a superiority to everything around it. But beyond humans, it’s a reference to mother nature and creation.” They explain. As for why it’s juxtaposed with gluttony, that’s because “People want more than anyone can handle, and I’ve responded to it with a perfectionist’s mindset.” They combine into a deep resonance of identity that’d easily evade a new listener.
Artful self-produced digicore songs are weaved into a credits list that resembles a guide to online underground music. SKAI (Ken Carson, Osamason producer), Cranes (xaviersobased, Nettspend) also underpin hooks and multi-octave vocal acrobatics.
Hailing from New Zealand, 9lives is a producer-artist who’s repeatedly gone viral with his intoxicating, idiosyncratic fusion of cloud rap, hyperpop, and electronic music. A leader of the new generation of internet-native musicians, he built his sound and fanbase through platforms like Discord and SoundCloud, collaborating with artists across the globe.
A key purveyor of the futuristic subgenre sigilkore, 9lives pairs blazing 808s with distorted synths, pulling inspiration from video game soundtracks and gothic visual aesthetics. He first exploded in early 2023 with his viral “khaos emerald” beat, helping usher in a new wave where addictive instrumental productions could rival traditional rap releases in cultural impact.
Tracks like “XTAYALIVE” (100M+ streams), its sequel “Go (Xtayalive 2)” with Kanii (152M+ streams), and the TikTok staple “I LOVE YOU HOE” with Odetari (300M+ streams) have cemented his status as a rising force in the digital rap scene. Collaborations with heavyweights and boundary-pushers including Trippie Redd, Rico Nasty, Lil Nas X, and Lancey Foux further showcase his genre-blurring reach.
As sigilkore gains mainstream traction, 9lives’ streaming dominance, distinct production style, and immersive visual world position him as one of the movement’s key pioneers—poised to define the next wave of internet-born music culture.
At just 19, DMV-born rapper and producer kuru is already a veteran among his contemporaries. Spurred by the online renaissance that accompanied the pandemic, he first turned heads while he was still in high school with tracks like “clueless”, “typo” (4M Streams), and “atmosphere”, soon finding himself at the nexus of an internet-based artistic movement. Known for his distinct sound that blends elements of electronic music, pop, and DMV trap as well as his production work for artists like Black Kray and Destroy Lonely, he cut his teeth in the underground alongside Jane Remover, xaviersobased, jackzebra, ian, FearDorian, quinn, twikipedia, and Hi-C, who have all served as key collaborators. After signing with longtime affiliate deadAir, 2024 saw the release of his critically-acclaimed debut album re:wired, a conceptual piece that fused the aesthetic characteristics of cloud rap, anime, and designer fashion into one cohesive experience. But while re:wired was “a study in emo-aggro duality”, kuru’s forthcoming sophomore mixtape Stay true forever (out May 23rd) is a fluid, free-flowing project that serves as a sort of yin to his debut’s yang. “I don’t want everyone to have a think piece about me,” he explains. “I just want people to enjoy the music.”
Growing up in Maryland, kuru was inspired as much by the work of Future, Hikaru Utada, Yuyoyuppe, and the sounds of Japanese math rock as he was by his native DMV’s rap scene. He first began making music in 2019, garnering buzz with early tracks like “clueless”, “typo” (4M Streams), and “atmosphere” (9M+ Streams) — cuts brimming with the catchiness you’d expect out of a mainstream pop hit, but uncharacteristic of the internet rap landscape at the time. Developing his unmistakable blend of DMV trap, electronic, and pop music in online chat rooms and Discord servers, where he first met xaviersobased, he would go on to become known as a pioneer of a new underground sound before he even finished high school.
Choosing to forego the pursuit of an audio engineering degree to focus on his career as an artist full-time, kuru moved to NYC upon graduation from high school and inked a deal with longtime affiliate deadAir, through which he released the aforementioned re:wired in 2024. The project earned him a 7.1 rating from Pitchfork, with the outlet hailing it as “a panic room crammed with miseries, victories, betrayals, realizations, and music so dreamy it somehow sounds idyllic.” In addition to his work modeling for Yasuyuki Ishii, recent months have also seen the rapper do a show with Frost Children and Oklou and perform alongside jackzebra, Lucy Bedroque, and Harto Falión at UCLA’s Sigma Pi Fraternity in the lead-up to the release of his sophomore project Stay true forever, due out May 23rd via deadAir.